Top 5 Inbound Marketing Techniques for Small Business

Inbound marketing is proven as having effective methods for marketing the products of your small business. Lower costs per lead and sale, long term benefits and more authenticity are some of the basic things that attract more people to tend to inbound marketing. Thanks to the enormous influence of the internet, marketers are now paying more heed to internet marketing because it is an easier way of generating visitors and increase sales. According to Hubspot.com, inbound marketing costs 62% less money to generate each lead comparing to other traditional marketing strategies. So, whether yours is a giant corporation or a small business, inbound marketing has its own place in your marketing strategy.

Top Five Inbound Marketing Techniques for Small Business

1. SEO: Search engine optimization strategies is the top inbound marketing strategy. One of the fundamental reasons why many of the marketers prefer SEO over anything is that generating traffic from search engine giants like Google, Yahoo! and Bing is because it does not require any money but only some enthusiastic efforts. Experts claim that Google will give priority to websites that are more readable by users. So, if you want to expand your small business into a giant corporation, reserve some budget for SEO purposes.

2. PPC Advertising: Pay Per Click (PPC) Advertising is another strategy for inbound marketing. Though there are debates regarding how PPC targets visitors, marketers will still rely on spending money on PPC advertising. However, PPC advertising costs marketers when anyone clicks on their advertisements. But, the amount of money to be charged depends on a number of issues.

3. E-mail marketing: What do you think about email marketing? Nothing but a waste of money and time? In actuality, email marketing is another widely used marketing strategy. However, due to the widespread usage of the internet, it has become commonly unthinkable that someone who uses the internet does not have an email address. Because everyone doesn’t buy self-hosted domains, emails are still thought of as internet addresses, like physical addresses are for postal mail.

4. Blogging: Blogging, an important part of inbound marketing. Lead generation report from Wharton Marketing  suggests that companies that have blogging platforms get 434% more indexed pages on search engines compared to the ones that do not blog. In addition, blogging offers significant impacts on search engine results as well. Another important benefit of blogging is that it allows more buyer interaction that any other component.

5. Social Media Marketing: Hundreds of thousands of people are tending to open social media accounts every single day. This rate is rising even more. This will surely influence the marketers to pay more attention to social media marketing. However, it is easy to pretend that using social media websites will still remain out of cost which will boost up the sector.

Ayna: All-In-One Marketing Solution

Ayna brings together all the business tools and expert service into one integrated platform. We have helped hundreds of businesses generate new leads using these top marketing techniques.  At the same time Ayna platform allows our customers to manage their online presence, engage customer via email, SMS and Social Media, and much more... 

Source: Impact Branding and Design